Financial Markets News: THIS COMPANY looks to “HEALTHY FAST FOOD” to save profits

Yum Brands (YUM) has committed itself to going natural, and your favorite fast-food taco is likely to look a little different as a result. Taco Bell, which is owned by YUM along with Pizza Hut and KFC, is committed to removing “all artificial flavors and colors from its food by the end of the year.” The company said it would also like to remove trans fats and other additives by the end of 2017. The move would affect more than 95 percent of all core food items served at Taco Bell[1].

So far, investors do not appear to be particularly impressed with YUM’s commitment. Share values fell fairly steadily late last week from nearly $94 to just over $90. However, these values are still quite near the company’s 52-week high of $95.90, so things are not too bleak. At time of publication, YUM shares were valued at $91.36[2].

Update: YUM closed at $91.80 on May 28, 2015.

Does this major menu change make you more likely to buy YUM shares? How about eat at Taco Bell?

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About the Author (Author Profile)

Carole Ellis is editor in chief of the Bryan Ellis Investing Letter. Under Carole’s leadership, the Bryan Ellis Investing Letter has grown to over 700,000 subscribers, making it one of the largest real estate newsletters in the world. Each day, Carole directly impacts the daily thinking and conversations of real estate investors worldwide by providing thought-provoking analysis and commentary on news topics relevant to serious real estate investors.

Carole has a strong background in research and in the management of respected publications. She holds a degree in English Literature from the University of Georgia, and has substantial research experience in plant biology. She is the former editor of and writer for the University of Georgia’s Research Magazine. She’s also the author of hundreds of articles and multiple books and home study courses published under the names of her clients, many of whom are well known, highly respected real estate entrepreneurs as well.

Carole makes her home in Kennesaw, Georgia with her husband Bryan and 4 children.

Comments (1)

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  1. G13man says:

    YUM was higher yes , yum was at its highest 5/20
    Yum dropped
    Tuesday 5/26 yum said it was doing as this article says and the stock STOPPED going down [green doji]And has ended the day higher since tuesday …..
    And at the highest the stock has ever been , profit taking happens

    come on Carole Ellis , get with the healthy program !

    so yes , i will eat there !

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Category: Financial Markets