Avocado Toast Actually Sells Condos

What group of somewhat jaded, slightly solitary young adults spent more than $900,000 a month on avocado toast in 2017 and now might be willing to buy a condo if the developer offers a year’s supply of this commodity with purchase? You guessed it: the millennials.

A Vancouver developer is offering a year’s supply of free avocado toast to buyers in order to incentive the purchase of 116 new condos in the area[1]. Apparently, the initial offer of half-off the down payment wasn’t quite attractive enough. “You can have your avocado toast and eat it too,” said the president of the development, Jamie Howard, enticingly[2]. When buyers close on a unit, they receive a gift card to a local restaurant good for 52 free avocado toast purchases: one for each week of the year.

The condos in question are priced just under $300,000 for the most basic model and go up from there. The development offers one-, two-, and three-bedroom homes. It is within walking distance of public transit, shopping, parks, and restaurants, noted the developer, as well as offering amenities like a gym, lounge, study rooms, and outdoor rooftop space[3].

Wondering if avocado toast can really make that much of a difference? Well, the tasty dish is increasing in importance every day. For example, in 2014, U.S. consumers were only spending $17,000 a month on avocado toast, a far cry from today’s nearly-million-dollar milestone.

Tell us what you think:

  • Does offering food work as an incentive for buying a house?
  • What types of incentives do you offer your buyers or renters?
  • Is avocado toast worth it?

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[1] https://www.thestar.com/vancouver/2019/04/24/how-to-sell-a-condo-to-millennials-in-vancouver-with-a-side-of-free-avocado-toast.html

[2] https://magazine.realtor/daily-news/2019/05/02/make-millennials-move-with-a-year-of-free-avocado-toast

[3] https://people.com/food/canadian-condo-development-promises-buyers-free-avocado-toast-for-a-year/

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