What group of somewhat jaded, slightly solitary young adults spent more than $900,000 a month on avocado toast in 2017 and now might be willing to buy a condo if the developer offers a year’s supply of this commodity with purchase? You guessed it: the millennials.
A Vancouver developer is offering a year’s supply of free avocado toast to buyers in order to incentive the purchase of 116 new condos in the area. Apparently, the initial offer of half-off the down payment wasn’t quite attractive enough. “You can have your avocado toast and eat it too,” said the president of the development, Jamie Howard, enticingly. When buyers close on a unit, they receive a gift card to a local restaurant good for 52 free avocado toast purchases: one for each week of the year.
The condos in question are priced just under $300,000 for the most basic model and go up from there. The development offers one-, two-, and three-bedroom homes. It is within walking distance of public transit, shopping, parks, and restaurants, noted the developer, as well as offering amenities like a gym, lounge, study rooms, and outdoor rooftop space.
Wondering if avocado toast can really make that much of a difference? Well, the tasty dish is increasing in importance every day. For example, in 2014, U.S. consumers were only spending $17,000 a month on avocado toast, a far cry from today’s nearly-million-dollar milestone.
Tell us what you think:
- Does offering food work as an incentive for buying a house?
- What types of incentives do you offer your buyers or renters?
- Is avocado toast worth it?
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